Throughout my career, I have been fortunate to lead the creative and marketing departments of several prominent companies, contributing to the growth of numerous global brands. My efforts have been recognized with various awards and featured in industry publications. Some of my most notable viral campaigns, including cellphone-toting Pilgrims and a direct line to Santa on a Times Square billboard, have even received national news coverage.
My work on a Budweiser outdoor campaign, which won the Grand Obie Award, can be found in the book Great American Billboards and is used to illustrate how products can be integrated with a lifestyle on college campuses. I am also proud to have three commercials in the permanent collection at the Museum of Modern Art in New York City. One of my proudest moments in my career came when I was part of a team that worked on a campaign for the Vietnam Veterans of America Foundation, which contributed to our client winning the Nobel Peace Prize for his work in banning landmines. This campaign has been utilized in various universities, including Duke and Notre Dame, to showcase how marketing can make a positive impact on society. My unique "jump ball" creative process has been featured in scholarly journals, emphasizing the importance of teamwork and a focus on brand strategy. I have always encouraged my teams to dig deeper into the "why" of a brand's promise. While it is easy to create entertaining advertising, crafting highly successful campaigns for large national clients requires a unique selling proposition, insightful strategy, and groundbreaking creativity. One of the essential elements of my career has been developing strategies for acquiring new clients. I have a track record of winning over 75% of new business pitches, including 15 consecutive wins. My approach involves focusing the entire agency on working together to find unique solutions and utilizing an honest, hardworking approach that earns the trust of clients. As analytics and optimization continue to grow in importance, I have become increasingly interested in the back-end world of analytics, CRM, and SEO. I believe that today's Chief Marketing Officers must be more focused on outcomes than outputs. Taking a more holistic approach to the work can only help grow a client's business, and that has been my true specialty: growth. I have been successful in growing teams, client rosters, bottom lines, and relationships. |